What Is A Webinar And How Does It Work?

With hundreds, if not thousands of competitors online, it only makes sense to have a personal connection with the audience. And what is better than live streaming or webinars to do so? They allow for a face-to-face interaction, which in turn, fosters brand exposure and customer loyalty.

For experts, conducting webinars and live streams is like a piece of a cake. But that could not be said when it comes to new streamers in the game.

Well, allow us to introduce you to live and webinar streaming. We will walk you through the “How,” “What,” and many other questions you might have about it!

First, let's begin with,

What is a webinar?

This type of streaming is a true and tried tactic, used across industries. The main aim behind conducting webinars is to educate people and showcase a particular concept. This is why trainers and businesses are the ones that typically stick to conducting them.

Although webinars are commonly hosted live, you can pre-record a webinar with video, too. However, with the latter choice you may lose the ability to incorporate interactive elements such as discussions and polls.

Now, you might wonder why host a live webinar when you are already creating creative videos for your brand. Well, there are many perks of doing so. They include,

When done right, webinars can help you connect with your target audience.
You get a chance to reach people in scattered locations.
Webinars are an excellent choice when it is impossible to meet with the audience, stakeholders, etc., in real time.
Live chat and other interactive elements allow you to engage with the audience in real-time.

How does a webinar work?

A live stream webinar works by connecting a host or a panel with an online audience in real-time. Listed below is a breakdown of its working

During the pre-event planning, the host plans the content for the webinar. Also, a webinar platform is selected, such as OnTheFly. Then, the event is scheduled and promoted to the potential attendees.
Those interested in the webinar then register through a sign-up form, often by providing their contact details.

Next, on the day of the webinar, the host sets up the required equipment. These include computer, microphone, webcam and presentation materials.
The host then accesses the webinar platform and allows the registered attendees to join.
The broadcast then goes live on the scheduled time. This is where the host presents, shares ideas and other content.
Using interactive features, both attendees and the host can interact in real-time.
Post event, the host can provide the attendees with session recording, additional resources etc.

What are the advantages of a webinar?

Are you not sure if it suits your business? Still on the fence with the idea? Here are a few reasons why it can be great for you,

Showcase your product

Hard selling techniques are no longer cutting it. They are ineffective and some audiences may even find it intrusive. Do you need a solid brand reputation? Then avoid hard selling yourself. Then what should you do?

Webinar live streaming lets you educate customers while promoting your products. In your session you can touch upon customer problems. Then you can talk about how your service or product can solve those issues. This is the point where you can talk about the perks.

The best advantage here is that you can experiment with multiple formats. This can make so much difference and showcase the abilities of the product.

Engage, educate, and onboard customers

One of the major benefits of webinars is the ability to reach participants from any location in the world. When you host one you are directly engaging with the audience. You will be able to add human touch because of this.

Your audience will be able to see you and ask questions. You can share your views and ideas with them. This will make them feel more connected to your brand or business. It will help you build a better audience connection.

Generate new leads and marketing opportunities

The best way to use livestream webinar is through lead generation. If you want leads that will convert then consider webinar live video streaming. You will be able to draw a significant audience. They will be registering and you can get their details.

All the important information like name and phone number will later help in targeting them. You can send updates and reminders.

Increase your authority online with webinars

Another benefit of a webinar live stream is that you can project yourself as a thoughtful leader. But to do so you need to ensure that you are providing valuable knowledge to your audience. You should answer all the questions of your audience.

You can solve their issues by educating them about your services or products. If they find value in your webinar they will view you as an authority.

This will allow you to reach a greater number of people. But you would have to constantly churn out valuable content and webinars.

Improve internal business communication

Live streaming webinar can be a great way to talk with your team mates. You can hold training or team meetings virtually. It is the best way to have a remote meeting when there are too many people attending.

It can be a great way to pass down knowledge. You can teach practical skills to your team. This type of content is more engaging than written material.

Types of Webinars Based on Their Purposes

Different types of webinars serve distinct purposes. Let us understand more about them,

Educational webinars

If you want to teach your audience about your area of expertise, webinars are a great way to do it. For an educational webinar you should use well-prepared slides or a whiteboard video. This is because it makes the most of the visual features of webinars.

Plus feel free to invite guest speakers who are experts in the field to join you!

Product webinars

When you have a great product to show off you can turn your usual event attendees into webinar participants. You can provide a detailed presentation and cover all the details.

If you run a product webinar you educate participants and capture their interest in your product. This can help to promote leads and convert them into customers. It also lets you gather valuable feedback on your product or tool.

Lead generation

When promoting your webinar on different channels you can target a specific type of person you want to attract. When they sign up they will give you their email address. This is your starting point.

You will get valuable leads that you can follow up with and eventually turn into customers. You can also host both paid and free webinars using marketing funnels.

Employee training and team meetings

Using webinars to make sales is great for your business. But you can also use them for team meetings and training. It is beneficial if your team is remote or too large to gather in one place. Webinar training is the best way to share knowledge.

Customer retention and nurturing webinars

Hosting engaging webinars is excellent for attracting new customers and it also nurtures existing ones. Building personal relationships through these webinars helps keep your customers coming back. They can stay updated on your latest products and information. They also have the opportunity to ask important queries when you are more approachable than ever.

How OnTheFly Platform Helps Your Webinars?

On your journey to finding the best webinar platforms, you are bound to come up with endless choices. But, note that not all of these platforms are created equally. Allow us to introduce you to the best in the market - OnTheFly. This multistreaming platform allows you to broadcast your webinars on various platforms simultaneously. Also, it has a live chat feature that further boosts your chance of interacting with your audience in real time.

Other perks of OnTheFly include,